Blogs, Markets & Conversations

According to Lilia, in Mathemagenic, blogging is about conversations, and "Conversations are different from publishing, they require listening to others, require investment of attention and energy". This is also the central premise of the Cluetrain Manifesto, in that "Markets are conversations".

In order to have a lasting relationship between producers of goods and services and their markets, conversations are essential. This means listening, not just sending out marketing hype. There is a simple way to determine your markets. They are where you have the best conversations. Now figure out a business model around these conversations. Blogging can help you open these conversations.

Currently, my blog is mostly publishing, not conversations. Some of my previous blogs have produced some good conversations, and my aim is once again to publish enough blogs, so that I can get the conversations going. I participate in other blogs, where I am part of larger conversations about those things that interest me – learning, work systems, technology, sustainable development …

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