INATT makes sense because most of us realise that people make things happen, not technology. It’s not about the technology is a rallying cry amongst many in education or in fields that are being disrupted by information technology. Perhaps INATT, but:
- Imagine organising an international group of collaborators without access to Voice over IP (costs increase) or without presence monitoring (who’s available in what time zone) or without shared documents online (what’s the latest version?).
- Try to understand a different geographic market with no travel budget. Using Twitter, you could follow people who live and work in that area and get to know what’s important to them (free competitive intelligence).
- Create a presence in a field while living in a small town far from a major urban centre (that’s me, using my blog for the past five years).
- Keep up to your professional field without access to paid journal subscriptions, lectures or conversations with experts (many experts now publish material online – TED.com, as well as universities publish lectures online, and you can engage other professionals on blogs or Twitter).
Just think about the advantages that these technologies provide us in connecting, collaborating, sharing and learning. Now imagine organisations that do not use them. Would you say they are at a disadvantage? It’s not about the technology but it’s definitely not about ignoring the technology.