The Late Majority and Laggards are focused on meeting their compliance needs. Many of these are in traditional industries. They are purchasing one of their first learning management systems (LMS) and are focused on features & functions, which is usually a large shopping list provided by a variety of constituents.
The Early Majority are focused on learning and particularly course delivery. They are comprised in large part of education and training (E&T) intensive organizations, including schools. Most have existing contracts that bind them to a vendor. Some are considering open source (OS) as an option to their costly systems.
The Innovators & Early Adopters have shifted to a work focus. Many are in newer industries, with little legacy software. Others are in more traditional industries who have seen the urgent need for change. They are focused on supporting social and informal learning and integrating it into the work flow. These companies are retiring their LMS and are outsourcing formal course development that accounts for only 10% of their performance needs.