Here are some of the observations and insights that were shared via social media during the past two weeks.
@jonerp – “Email idea: end “out of office” auto-replies. Instead, the “in-office auto-reply”-“I’m in the office for once- I just might see your email!””
@mattedgar – “An unexpected benefit of long-term blogging is being able to google for my opinions when I forget what they are” +1!
@swardley – “The reason why we need to add and then remove chief [something] officers is because our organisations are not designed around change”
1. The sharing you see on sites like Facebook and Twitter is the tip of the ‘social’ iceberg. We are impressed by its scale because it’s easy to measure.
2. But most sharing is done via dark socialmeans like email and IM that are difficult to measure.
3. According to new data on many media sites, 69% of social referrals came from dark social. 20% came from Facebook.
4. Facebook and Twitter do shift the paradigm from private sharing to public publishing. They structure, archive, and monetize your publications.
@JBordeaux – My cup of tea
Tea is a pretty basic commodity, the cultivation and distribution markets established hundreds of years ago. Manuals no doubt exist to help the new worker understand how to continue the long tradition, bringing this product to market. Manuals, however, will fail in the final application. The local enjoyment of the product, that activity which drives demand. This final, critical routine is rich with local context.
@orgnet – knowing the net helps us knit the net
These network maps help community managers build more innovative and resilient social networks. First you see the present structure of the network… where are the gaps, where are the bridges, who are the linchpins that keep things together, who is in the core, and who is in the periphery? Knowing the net, helps us knit the net! The maps show us where we are today, allowing the community (along with their consultants) to plan where they want to be tomorrow.
“Here’s one guy who never has to tell his kids he lied.” – via @CharlesHGreen
After Usada’s [US Anti-doping Agency] full findings came out on Wednesday, [Scott] Mercier’s wife called him. “She said ‘imagine you’re sitting down with your son and daughter, explaining hey, daddy’s a liar and a cheat’. I don’t have to do that.”