A beacon of light

“Lighthouses don’t go running all over an island looking for boats to save; they just stand there shining.” – Anne Lamott

When Christopher Mackay and I started talking about my new website design we first discussed what my business means. I mentioned that clarity was important to my clients and that often I engage them when they are in a chaotic state where it is not certain what the outcomes will be. I have learned over the years to be comfortable in not knowing what will happen and not having all the answers at the onset. As Chris and I talked, the idea of the lighthouse emerged. It is not just a beacon of light but a landmark and a place of departure. Living in Atlantic Canada, the lighthouse is a common, though vanishing, symbol of the region. The lighthouse in my new website design is local. It is at Cape Jourimain, not far from where I live and work. In this new network era of perpetual Beta, it is good to stay grounded. Ken Homer has described this blog as “a beacon of light in the dark landscape of organizational learning”, so it just seemed fitting.

cape jourimain

I am very excited to (finally) have a professionally designed website. Chris has a great design sense and has been in business since 1997. This web theme is based on a bare bones foundation and then has been built up, so there is nothing extraneous in it. The lighthouse design will also be used in upcoming ebooks. The way that Chris created the light beam in the header is quite ingenious and is the kind of extra touch he brings to a project. In addition, the theme scales down so it is optimized for mobile viewing (where you do not see the lighthouse). For those interested in the specifications, the font used here is Whitney. There are many other details, such as the new favicon, that combine for a professional effect.

iPhone screenshot

5 Responses to “A beacon of light”

  1. Paul Hobcraft

    Besides being a “beacon of light” and staying grounded, for me the lighthouse beams out a constant pulsing light, reassuring to see and know it is alerting us to where we are, so we can adjust and navigate with this ‘shining’ help.

  2. Kavi

    Lighthouses help ships stay from running aground. Yet, they are firmly grounded. Lovely metaphor! The arcs of the sea that gets lit are more vivid in a dark night. Can’t be more poignant than now! Congratulations on the new website

  3. Joitske Hulsebosch

    Beautiful picture and metaphor! Since I read your blog through my RSS feeds I don’t see your website :) . But I decided to come over and have a look!

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