Jay’s comments on this week’s meeting of the Learning Economics Group. Jay has added to Brenda Sugrue’s initial conceptual model, giving us his usual insight into this fuzzy world of learning, technology and business. I like the fact that Jay is pointing out the power relationships (e.g. Boss’s Ego) as well.
Posts Categorized: Communities
Attended a teleconference session of the Learning Economics Group today. This is a non-profit group focused on conducting research, developing tools, databases, forums and the creation of a virtual discussion ?ï¿½ï¿½Ç¨ï¿½ï¿½space?ï¿½ï¿½Ç¨ï¿½Ñ¢ for professionals, policymakers and others about Learning Economics. LEG kicked-off in early April, but there is already a lot of interest worldwide in their research agenda, from all sectors. FYI, Learning Economics is defined by LEG as the study of the strategic value of learning, both formal and informal, and its economic impact on a corporation or organization.
Attendees included professionals in the field from Shell, Cisco, HP, BYU, SRI, and two Canadians! After introductions, Dan Blair from HP, with Brenda Sugrue of ASTD, gave the main presentation on setting a learning economics research agenda. A key concept in this presentation is the shift of Tangible versus Intangible Assets on the S&P index from 38% intangibles in 1982 to 85% intangibles in 2002. Most economic value is now intangible (think knowledge and knowledge workers). As someone stated, we now know the problem, but we don’t know the answers to "managing" intangible assets. A lot of participation and commentary from attendees, such as Eilef Trondsen and Jay Cross, et al.
Check out the website and join the group, participate, and contribute to the already significant resources that have been contributed by members.
Is there interest in the region to become a special interest group (SIG) and contribute to this forum? I will continue to participate and provide comments to the LearnNB (loosely coupled) community.
We’re making progress with the new website. Luc at the NRC IIT elearning group is helping us get set up with our blog and collaborative space. In the spirit of further exploring the open source model, this will be on a linux server. I will transfer over most of the contents of this blog to the new site – but in the meantime please continue to post any comments or suggestions here. If you feel shy, then send me an e-mail.
I met with some community members in Fredericton last week, and would like to meet face2face with others, so contact me if you’re interested in discussing R&D issues. My budget allows me to travel within the Maritimes; beyond that it will have to be on the phone 🙁
This blog will soon be moving to the LearnNB site. This site is hosted by the NRC and will be an excellent portal for learning in the region. Unlike TeleEducation, which no longer exists, the LearnNB site will not be linked to any specific organisation. This means that if this community closes, the LearnNB site will remain for new initiatives and groups. It will be our “one stop shop” for the long run.
My intention is to start our community web presence with a blog, and very quickly add a collaborative work space, including access to a wiki. If you haven’t used a wiki, let’s learn together.
Stay tuned here for further announcements.
While I was in Fredericton this week, I started some conversations around the focus of this community. One area of interest is around the sharing of technology. The idea being that the use of common platforms would facilitate collaboration. For instance, if everyone used the same LCMS, then it would be easy to develop a single solution using multiple suppliers. The R&D focus would be to determine what kind of technology would be suitable for co-operation. Simulation tools probably would not be suitable, as they can give a company a competitive edge. Content management platforms might be mnore suitable, as most companies need one, and one does not provide a significant competetive advantage over another. Sharing in the development and implementation of open souce platforms for multiple organisations received some interest (e.g. see this model. For instance, Engage Interactive has developed some add-ons for the open source CMS, Mambo. If other learning companies wanted to use a CMS, why not choose Mambo, where we already have some expertise in the region? Some people even suggest using a CMS instead of an LCMS. hmmm?
Another suggestion, from John Heinstein:
I was thinking about our conversation today and the question of settling on a small-scale project that could bring together members of the eLearning community, and which also championed Open Source as a low-cost and effective alternative to commercial software. I think that one good candidate is: a SCORM test-bed.
This would be an extremely useful service for NB eLearning companies. After having been through the painful SCORMization process ourselves, we can testify to the difficulty of comprehending the SCORM spec, much less implementing it. In fact, I’m still not sure exactly how conformant we are. Having an easily accessible SCORM test bed would enjoin NB companies to marshall around an international standard, emphasizing the importance of interoperability, and provide direct evidence to eLearning consumers that NB is on the leading edge of the courseware industry.
It would demonstrate the feasibility and advantages of integrating Open Source software with commercial software. It would provide a model of how collaboration can be achieved within an industry that is highly competitive. Companies could promote their SCORM-conformant courseware by displaying demos on the website; NB [and the region] could better sell itself as having a coherent approach to eLearning. Wikis, forums, chats, papers, newsletters, blogs, etc. could provide support services for participants.
Commercial consulting services for SCORM-related matters could be offered. Eventually services like EduSource and Knowledge Agora could be integrated into the system. The SCORM test-bed could also be used by schools with eLearning curricula.
One of the issues that surfaced during the industry capacity initiative this Winter was a lack of high-level business skills in the region. We do not have enough experienced people, especially those with a tech start-up background. Dave Pollard, a fellow Canadian, has a couple of interesting articles focused on business skills. The first is on Avoiding the Landmines in the Entrepreneurial Business. Since most NB learning companies are private, Pollard’s advice is pertinent. I’ve been hit by some of these landmines – biting off too much; being too far ahead of the market and copycat businesses. I’m sure that many of us can relate to this post.
Pollard’s other article, The Caring Enterprise Coach offers a new service to small and medium sized companies. This service is not what you get from the Big 5 consulting companies; it’s focused on entrepreneurs:
The Caring Enterprise Coach is a collaborative enterprise of independent consultants, technologists, trainers and retired entrepreneurs. Our members are equal partners, each with unique and specialized skills essential to the delivery of our offerings. We have no hierarchy, no physical assets, no front or back office, no overhead, no bureaucracy, and no employees. Our assets are the shared intellectual assets of our members ?ï¿½ï¿½Ç¨ï¿½ï¿½ï¿½ expertise, skills, experience, networks – and the leading edge tools and technologies that they have developed and contributed for our collective use. We bring agility, economy, efficiency, and, through our powerful independent networks, reach and depth, that no limited, hierarchical, traditionally-trained professional services firm can match.
These articles are worth a read, and may provide food for thought on how we can develop a community model to foster innovation and sustain our businesses.
I had commented on the closing of TeleEd and its “After 5” newsletter on my other blog. The newsletter is now going to come under the umbrella of LearnNB, which I think is appropriate. I see LearnNB as the brand under which a number of independent ventures (public & private) can flourish. With this model, the closure of one part (e.g. TeleEd) would not require rebranding or renaming, as the LearnNB name can be more than the sum of the parts. This is a more networked, and non-hierarchical, model.
Our community of practice (CoP) will be developed under the LearnNB banner as well. My intention is to link this blog from the LearnNB site, as well as the other components to come – the collaborative work site and ELF’s Spoke network.
Here is another idea for the CoP. I think that we can use the After 5 newsletter as a discussion vehicle. For instance, a few of us could write a collaborative wiki on an area of interest. How about a wiki to collaboratively write a visit report on ASTD next month? (I won’t be there, but can write and edit from here). The wiki could be part of the newsletter, or we could use it as a development tool before “going to press”. How about 2 or 3 volunteers to blog ASTD? I can set up a blog for you on this site, or we can start one elsewhere. Let’s practice what we preach. If you don’t know how to use a wiki, then you can LEARN. I’m not an expert either.
Not many people have responded to my poll request. If you are in the region and want to get involved, then please look at this initial poll. I would like to know where you want me, and the community, to put our efforts.
I’ve been talking to a few people about one of the suggestions that emerged from the industry meetings this Winter, and that was to have a regional conference around learning. As many of you know, CSTD has committed to let the NB chapter organise an elearning conference in May 2005. More details on that should be available after the chapter meeting in Fredericton in June. Date and location will be posted here, as soon as it’s confirmed.
Many of us discussed how to work as a learning industry during LearnTec at NBCC Miramichi last May. This discussion resulted in the RDeL initiative, LearnNB and CSTD-NB. Obviously things get done at conferences!
So the question is – how can we best coordinate our efforts and create a conference that brings in the best learning professionals as well as potential purchasers. This Fall we will have LearnTec in Miramichi as well as NAWEB in Fredericton. NAWEB at the University of New Brunswick is now in its 10th year, with international participation. Why not join the two conferences, or even add a third like Texpo? I’m sure that there are others that I’m missing, particularly in Nova Scotia or on PEI.
What do you think? Should any conference also have a virtual component? Could we set up high speed video conferencing between each conference, so that you can attend a session at a distance, but with a small group and your own moderator? Should we focus on specific themes? Does it make sense to have a conference of conferences?
Here is a review of some industry reports that I had used four years ago as references for an evaluation of TeleEducation NB. I’m putting it up as a reference.
The 1999 Industry Canada research report ?ï¿½ï¿½Ç¨?ï¿½Sector Competitiveness Framework – Education and Training Services?ï¿½ï¿½Ç¨ï¿½ï¿½ listed the following issues to be addressed by government and industry:
* Collaboration, including partnerships and strategic alliances
* Quality Assurance
* Business Skills
* Validation of products and services
The 1996 ?ï¿½ï¿½Ç¨?ï¿½Profile of the Commercial Education and Training Industry in Atlantic Canada?ï¿½ï¿½Ç¨ï¿½ï¿½ conducted for Industry Canada cited issues of importance to the long-term prosperity of the sector:
* Credibility in the Market
* Internal Competition between Private and Public Sector
The following seven gaps in the ATT sector were identified by the Centre for Learning Technologies in 1999, in a report for the Department of Economic Development, Tourism and Culture.
* Marketing and Market Understanding
* Product versus Service Emphasis
* Business and Financial Management
* Research and Development
* Human Resources Issues
* Instructional Design and Project Management Processes
* Industry Support Programs
Is there anything in these reports, from as far back as eight years ago, that could inform the industry today?