Posts Categorized: Work

Intellectual Property Legislation

In Mark Federman’s post The Fundamental Problem with Intellectual Property Legislation, he reports on an interview with Jack Velenti, head of the Motion Picture Association of America. In the interview, Valenti shows his ignorance of the fact that copyright laws are infringing on a lot of people (at least 2 million Linux users) who are doing what should be "legal" activities.

And that’s the problem. There are a lot of things that Jack Valenti – and the legislators whom he lobbies with stunning effectiveness! – don’t know, and haven’t realized about the issues of copyright, the evolution of culture, the cultural history of their (and other) countries, and the reversal of conventional distribution and marketing models in an age of instantaneous communications.

One of the problems is the disconnect between policy makers and the creators (not publishers) and users. Fortunately courts in Canada are more enlightened.
It’s true that "markets are conversations", and I believe that politics is conversation as well. It’s just that some of us are only allowed to converse every four years or so. If you think that copyright issues are important – copyright is inextricably linked to innovation and creativity – then get informed and join in the conversation.

Would you turn down a speaking opportunity?

One more reason that blogging is becoming a business medium is provided by Robert Scoble, the famous Microsoft employee who blogs.

I think the time is coming where executives and employees who blog well are going to start getting promotions. Why? Ask your execs what happens to them when they start turning down keynote opportunities at major industry conferences. Ask what happens to them when they consistently get invited to speak at industry conferences and they do a good job at it.

As a free agent, most of my business comes from referrals. Speaking at conferences or workshops has been my best venue for meeting prospective clients, because you are not giving a marketing pitch, and the audience is receptive to what you are saying (or should be, if you’re doing a good job). I’m relatively new to blogging, but it will be interesting to see over the next year or so if my customer contacts come more from my blog than from speaking engagements.

Via Lilia

Business Blog Consulting

Rick Bruner has created a blog on the business aspects of the medium. This is an excellent site for corporate professionals, especially sales & marketing, wanting to know how to use blogs for more than just personal journals.

Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Via Lee Lefever.

Innovation and the Learning Industry 3

Dave Pollard completes his piece on A Prescription for Business Innovation in Part 3 of this series. I’ve previously commented on Part 1 and Part 2.

Simply put, we are living in an age when we cannot afford innovation, and cannot afford to be without it. Perhaps the most critical innovation need therefore is for creative mechanisms to finance, price and pay for the costs of innovation itself. Funding, pricing, and cost management are now inseparable parts of the innovation process.

Dave Pollard has created an innovation model that includes eight stages, and comprises three key processes – Analytical, Communicative and Creative processes. The eight stages are: Listen, Understand, Organize, Create, Experiment, Listen Again, Design, and Implement. Note how important "listening" is in this model.

My recent experience in the NB Learning Industry capacity initiative reflects that we are not listening enough. During the industry meetings this Winter, there was much discussion on "our" issues and needs, but very little on "broad ideas" from the market, key ideas from "pathfinder customers & competitors", "stories from the front lines", or an understanding of why customer wants and needs are not met. Maybe all of this information is proprietary, and not willingly shared, but we talked more about our needs, than our customers’ needs.

If we want to innovate, Dave Pollard’s model provides us with a starting point – Listening. We can provide a forum for listening through the Web, especially blogs. Remember that "markets are conversations", and innovation starts by really listening to those conversations. This is why we have to keep our R&D community of practice open to the public. Are there any users of learning products and services who have some advice for this industry? Post it here.

Update for the education community: George Siemens comments on Dave Pollard’s three articles as well:

Much of what he writes is applicable to education, training, and knowledge management. Formal education really needs to explore what innovation means in delivering learning. So much potential…yet so little focus.

Blogging’s Perfect Pitch

Lee leFever has won Judith Meskill’s Perfect Pitch Competition. If you didn’t know about the competition, it was looking for the perfect elevator pitch (e.g. no pictures) explaining the business benefits of blogging to the uninitiated. Here’s a piece of Lee’s pitch:

By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company ?��Ǩ��� context that can profoundly affect decision making.

If I could have referred to this pitch last week, I would have appeared much more erudite in Halifax 😉

Congratulations, Lee!

“To be, rather than seem”

Lee LeFever hits the nail on the head with this Esse Quam Videre (to be rather than seem) post about weblogging in business. It’s just too easy to see through the smoke when you post every day. You have to be yourself, or you’ll get caught. Lee talks about this idea stemming from the Cluetrain Manifesto (worth the read in spite of its rant style). From Rick Levine’s section of Cluetrain, "Talk is Cheap", is this excellent sidebar – "A knowledge worker is someone who’s job is having really interesting conversations at work." That would be most bloggers, I would say.

Blogging, like e-learning, is not for everyone or for every business. What’s great about blogging is the low barrier to entry. The bad part is that once you start, it’s tough to get off the "blog train". That’s the thing about interesting conversations; you want to keep them going.

For businesses, the trick is to find a balance. First you have to find out what you are passionate about, and who your audience may be. Then determine how much time you can spend blogging, without adversely affecting other business processes. For us free agents, blogging is marketing, market research and research all rolled together. The rewards are long term, I hope 😉

Explaining Blogging for Business

Tomorrow I’ll be in Halifax for the Nova Scotia eLearning Summit. As a panelist during the "eLearning in the Corporate Environment" forum, I will have ten minutes to focus on weblogs and provide:

Practical, real-life examples of how companies/organizations are using elearning to strengthen their competitive position, streamline employee training and bring value to customer relationships.

This is like getting the perfect blogging elevator pitch, which is currently being sought by Judith Meskill, but unfortunately her competition isn’t over yet, so I can’t view the collective wisdom of the blogosphere.

So far I’m cobbling together ideas from Rob Paterson, Jay Cross, Robert Scoble, Kathleen Gilroy, and Lee Lefever. I’ll also tell how blogging has become an essential part of my free agent business. I’ll publish the feedback when I return.

Innovation and the Learning Industry 2

Dave Pollard continues his discussion in A Prescription for Business Innovation Part 2 and gives us further principles of innovation strategy:

Flat, small, responsive, democratic organizations are inherently more innovative.
True innovation only occurs where there is consensus that there is an important problem to solve and a sense of urgency to solve it.
Competition is now dysfunctional, a vestige of earlier times of resource scarcity, and cooperation is now essential to effective innovation.
The customer is now king and needs only better decision making tools to become the sole driver of economic activity, rendering obsolete the need for marketing, branding, and other producer-driven mechanisms of influencing customer actions.
… organizational structures, processes and behaviours more commonly associated with businesses run by women are gaining traction in the New Economy, and that bodes well for innovation.

This is a current interest of mine, as I’m moderating a community of practice around elearning R&D in the region. The central issue is how to get a disparate group of companies, united by geography, to collaborate on innovation in the form of a problem, project or issue. As Dave Pollard writes:

Perhaps this is a universal trait that we need to consider when designing innovation programs: Everyone loves to engage in social activities that are fun, challenging and unthreatening, but when the social activity impinges on individual ‘territory’ or property, or on scarce resources, social and collaborative behaviour ceases and confrontational, competitive behaviour takes over.

I believe that the key to this community of practice will be to find that fine balance between collaboration and confrontation, but also holds peoples’ interest.

Blogs in Business

Seek and ye shall find. In response to my question, the Otter Group’s Kathleen explains some of her current business-related blog & RSS projects.

I believe blogs are ideal peer-to-peer learning and communications channels. Because they are so inexpensive to produce and maintain, they can be cost-effectively used for small groups and small projects.

It seems that the participation levels are higher with blogs. This was an issue that we had a few years back with a community-building project using a hefty document management system (think expensive) – it was just too cumbersome. This post is much more practical than what was reported in the NY Times on BloggerCon II and blogs for business, via Weblogg-ed.

Thanks Kathleen!

Democracy in the Workplace?

More on Tom Malone’s new book "The Future of Work", this time from Fortune Magazine. According to the author, Malone expects that pervasive information technology will force businesses into becoming more democratic. Malone envisages four potential organizational models:

Loose hierarchies (e.g. open source)
Literal democracy ?��Ǩ��� voting for your boss
Outsourcing through specialized guilds
Markets within organizations

I have not read Malone’s book yet, but it is now high on my to-do list. Via Stephen Downes, who makes this pertinent point in yesterday’s OLDaily – "… if democracy is actually the best form of governance, why don’t we use it in our institutions?"