A recent report on The elearning Sector in BC provides a marketing strategy for the industry. The report covers Global Trends and Market Opportunities; some regional comparisons and strengths and weaknesses. The key recommendations made in the report are:
To grow effectively, we recommend that companies:
1. Focus on the United States and Canada.
2. Target three to five vertical sectors, like the Olympics, rural communities, the federal government, healthcare, oil and gas and resource sectors.
3. Consider e-Learning opportunities related to gaming and simulations in the longer term.
4. Look at international markets in three to five years.
Industry associations and post-secondary institutions can support the growth of the sector, through education and research. Governments can provide ongoing support for industry-wide marketing, along with sponsoring further industry research and related policy development.
These recommendations could work for other North American regions, such as Silicon Valley, Ontario or New Brunswick. In BC’s case, the industry is even more fragmented than New Brunswick, but there is more access to larger firms (as clients or for sub-contracting) in BC than here in Atlantic Canada. One of New Brunswick’s advantages, of having one third of its population French-speaking, is quite unique when compared to BC. This advantage has yet to be translated into business success.
Many regions are looking for a way to capitalize on Canada’s perceived leadership in elearning. Like any other industry, success will come with the best business model, that is vigorously implemented, at the right time.
Given yesterday’s fire bombing of a Jewish school in Montreal, I’m doing my part in "Googlebombing" to ensure that racist propoganda is pushed off the web. From Liz Lawley’s Blog, I’ve discovered that the top-ranking Google search for "jew" is a racist site. Therefore I’m linking to Wikipedia’s definition, in order increase Wikipedia’s Google ranking. This in turn will decrease the racist site’s Google ranking [note no link]. This small post is now part of a larger movement in the blog world, showing how a lot of networked indviduals can work together for a better future. Any fellow bloggers, please join in.
I wish all of our friends a happy and peaceful Passover.
Via James Farmer’s Incorporated Subversion.
A recent Industry Canada sponsored report, Innovative e-Learning Practices in Atlantic Canada: Case Studies is now available online. From the eight case studies, the conclusions drawn by the researchers on success factors for elearning in rural areas are:
Address a Clear Market Need
Use a Partnership/Collaboration Approach
Have Access to Broadband Technologies
Create a Sustainable Business Model
Use Prior Learning Recognition (aka PLA)
Training the Trainers/Teachers
I attended the final day of the eduSource Learning Objects Summit in Fredericton today. An interesting presentation from Doug MacLeod of the Netera Aliance with this thought – open source is a way of nurturing the e-learning industry to become a "real" industry. I guess it’s like railroads, you need the rails before you can start shipping. Open source gives us a common platform.
Also, there is now a training module on IMS content packaging developed by the Unversit?É¬© de Moncton, available online.
One of my other roles is as director of education at the Atlantic Wildlife Institute, a voluntary position with an exciting charitable organisation. Having just developed a five-year strategic plan, I’m looking forward to using social networking technologies and practices to build a much larger community of learners. Comments on learning and the non-profit sector are always welcome. Here’s some of our latest news:
Our mission is environmental education and our theme is renewal, says David Hawkins, recently designated acting Chairman of the Atlantic Wildlife Institute (formerly Maritime Atlantic Wildlife). We’re launching our new season with a new name, a new slogan, a new web site, a new Wildlife Learning Centre, and a new board of directors.
The name change, to Atlantic Wildlife Institute (AWI), reflects an expansion of the focus of the well-known Maritime Atlantic Wildlife organization, which has been in operation for the past eight years. It will now add an important dimension of learning and research to its initial mission of rehabilitating displaced or injured wildlife. The new Institute program will include wildlife education and ecotourism experiences, as well as training opportunities for people who want to gain the skills required for responding to wildlife emergencies.
The Institute designation also underlines the non-advocacy nature of our activities, continues David Hawkins. We are ready to partner with any organization that has a sincere interest in enhancing the relationship between human society and nature. We’re actively seeking constructive solutions, but we’re not activist, in the confrontational or lobbying sense, nor will we be.
There is finally some formal training/education in the field of performance improvement available in Canada. From CSTD news feed is this article on a program being offered by Fanshawe College and Seneca College, both in Ontario. From the joint course description:
Training can be the most expensive of performance improvement options. It is also among the most frequently and inappropriately used, and without performance support in the workplace, is a highly perishable investment.
The number one workplace complaint compromising job satisfaction is poor systems and processes: 94% of employees flagged this issue in studies conducted by W. Edwards Deming, father of Total Quality Management. By contrast, training and professional development solutions address skill and knowledge gaps almost exclusively.
All I can say is that it’s about time, but what about Atlantic Canada? Is anyone willing to get a program going on the East coast?
If you’re not familiar with RSS (real simple syndication) then read on. Using an RSS aggregator is a heck of a lot faster and less time consuming than using a search engine, surfing the web, and then creating a huge list of favorites or bookmarks.
Here is a short, descriptive article on how blogs work. This site (jarche.com) has a blog, which exports an RSS feed (that’s the orange XML box).
I also use the Bloglines aggregator to keep track of other weblogs related to Learning, Work and Technology. You can use this public version of my aggregator, or you can go to the bottom of the page and "export subscriptions" to your own aggregator. It only takes a minute to set up with Bloglines, and I like their "My Recommendations" feature. Bloglines goes out and finds other sites that may be of interest to you, based on your current subscriptions. Bloglines also has a function that you can add to an Internet Explorer toolbar, so that you can subscribe to blogs or news sites with one click.
Via Seb Paquet, whose blog: "Seb’s Open Research" is in my RSS aggregator’s Technology folder.
Stephen Downes succinctly tells us why technology is the necessary equalizer in creating a global learning society:
Classroom teaching, even if supported with technology, will not scale. If we are to provide access to all, we must abandon the idea that education is something that is done for us and support the idea that it is something we can do for ourselves. That’s why we need technology in learning.
New technology, used to support new approaches to learning, is akin to the replacement of scriptoriums by literacy. Just as we no longer need people to read and write for us, we will, in the future, no longer require people to teach for us. The technology should – and will, because people demand it – allow us to teach ourselves. But clinging to the traditional model – in which writing is still done in scriptoriums (albeit, with ballpoint pens and laser printers) is to show a casual disregard for the needs and aspirations of people who not only benefit from writing, but are liberated by it.
In Tunisia I was told that the country had very different demographics than Canada. Most of the population is under 20. In order to make room in the classrooms for the expanding group of younger students entering the school system, the older students’ learning needs were starting to be addressed through e-learning. In this way, the limited physical infrastructure could be reserved for younger children. In Tunisia, classrooms don’t scale well either.
Via Rob Paterson, more on the future of work and business models, with an in-depth paper by George Defermos on the Networked Organisation. From the abstract:
This paper examines the latest of paradigms – the Virtual Network(ed) Organisation – and whether geographically dispersed knowledge workers can virtually collaborate for a project under no central planning. Co-ordination, management and the role of knowledge arise as the central areas of focus. The Linux Project and its development model are selected as a case of analysis and the critical success factors of this organisational design are identified …
This is an excellent synthesis of the rise of the corporate, command and control model, looking at the models of Taylor, Ford and moving on to the work of Senge. Defermos then goes on to a case study of Linux, compared to its competior – Microsoft. Defermos shows that the virtual organisation, as he defines it, is better suited for certain tasks than a centralised structure.
The virtual organisation may be best –
1. When there is a desire for standardisation, in order to increase innovation.
2. To “dethrone a product or vendor” with monopolistic tendencies.
3. To maximise the market web and share in the profits.
4. When all vendors need the end-users’ input.
5. To discourage “corporate backstabbing”
6. When the project is extremely complex.
It doesn’t seem that the networked virtual organisation will replace the centralised corporation, but it I’m sure that we will see more and more of these project-oriented organisations in this networked world.
Yesterday I wrote about Tom Malone’s new book "The Future of Work". Coincidentally, Jay Cross was at IBM’s Almaden Institute yesterday and posted this report on Tom’s book and IBM’s research efforts.
Flexible business solutions. The ability to grow organically. The capacity to respond to change in real time. A dynamic business and technical environment. A model that applies to all layers of the stack: systems, apps, and business. Shared processes. Loose coupling. Business objects. More intelligent businesses. Like a fractal patter, the model works at any scale: departmental, enterprise, or ecosystem.
It’s complete with diagrams which are very helpful. Thanks Jay.