As for individual effort not being enough in creating environmental change, business thrives on the choices people want. If enough people believe in personal conservation and eliminating wasteful carbon-derived packaging, for example, business will gladly follow. What must occur is more of a trend to this thinking among citizens, and I believe it is happening. The old liners within the political parties, basically, the Liberals and the Conservatives, do not think in these terms, nor do the traditional political pundits and spinners, which is why the Elizabeth May and Stephane Dion resolution to not compete against each other within their respective ridings was met with such disdain and ridicule. Yet response from citizens coast to coast was overwhelmingly positive. In my view (often wrong) all change will eventually come from the people.