Wow! It's going to be hard to top Jennifer's comment, I am favoriting this one, great ideas!

I'm lucky, because this is not the main way I make money right now (though I hope it to be someday). Luckily I have a job at a university that has allowed me to introduce the topic among academics. It's a very specialized market, and it's a VERY tough sell to some, especially in the Critical Social Sciences, where there is still a great deal of cynicism and distrust of technology.

I say... keep pluggin' away. For the most part, people just don't know what it is yet on that mass scale, but it's not long now before there is a demand for such a knowledge-base of social media. And most of the experts of it are the users of it have more virtual capital than graduating MBAs right now.

Cheers
C.