Learning 2.0, Education 2.0 (whatever it might called), to me at its core and for it to be a real advancement must begin with the recognition that in this new connected, collaborative, "2.0" world, the focal point for learning (or media, for that matter) begins with the consumer and spreads outward (as opposed to beginning with the institution, or LMS, for example). This is a major change from traditional modes of production and consumption. The 3 points mentioned above (attention, community THEN business model) are a good recipe for new successes and innovation.