I put my company's URL through it and it came up with GENIUS. Does that mean that my company doesn't know how to communicate or whether we should be advertising ourselves :-)

For blog owners reading levels are as important as they are for traditional marketers but for blog users like myself, I just want a place where I can raise the bar on my own thinking and learn from my online visitations - so reading challenging stuff is what is going to be beneficial to me.

Unfortunately far too many blogs have become branding fronts, rather than serve to welcome a rich diversity of opinion and many users treat an interactive medium as an etiquette rather than as an opportunity to think about these and in so thinking seek some form of continuous improvement.

I am sure one day the semantic web will offer us [the blog users] rather than the blog owners an opportunity to not simply have spell check but reading or even thinking level assessed - so that we can both improve our social communication but also serve to challenge the baseline of our own thinking quotient (however that will eventually be measured).

Thank You for the link. I have not listed the company I work for here because this is purely my own personal thoughts and thought process.

M.