Jennifer, you're so right, but this freeze/thaw winter is making us all testy, and I prefer codger to curmudgeon. If you will allow a brief rebuttal, these logos, with the exception of Aliant's which is an abstract impression of a sail, weren't designed by anyone with an inkling of sails and sailing. The new Provincial logo owes more to Molson Export than anything else. New Brunswick has an incredible history of shipbuilding, rivalling the U.S. east coast for some years. Don't you think it behooves them to get it right? I mean you can't sail directly into the wind so let the pennant fly the right way. I agree that NB should publicize its marine heritage, its fishery is 5 times the size of Nova Scotia's. Kind of a weird line: "Be...in this place". In my experience any time you see an ellipsis in a tag line someone is trying to be clever instead of natural and persuasive.