If the Society of Atlantic Curmudgeons is all done (now *there* is a logo worth imagining!), this landlocked Upper Canadian would like to say that she thinks the new NB logo is pretty, and it reminds her that PEI, NS and Newfoundland aren't the only provinces with an oceanfront view. If the logo is aimed at tourist dollars, I would say it's doing its job.

The Buddhist slogan, on the other hand, does not inspire one to haul the family out east for summer holidays. "Come on kids, let's go just Be."