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I think that this distinction between a platform and broadcast/program/book will be THE distinction for the web.

In the early days of the web, there was relatively a small amount of content. Soon there will be an infinite amount. So the idea of having a "Page" that will be sticky enough to compete in all this noise is surely unrealistic.

Only a world - platform- will have this power. We go from asteroid to planet to solar system to galaxy - for as the universe becomes exponentially larger, we need more complexity to be pulled in.

I am wondering if a study of the mechanics of attraction for social objects might be subject to the same kind of laws that Newton struggled to find?