Another interesting option for online reputation management is trustplus. Trustplus is a portable reputation service where you can aggregate all your online feedback into one badge. So if you are a big seller/buyer on classified sites you can bring your feedback. If you get rated on your blogs you can bring that. It's a neat tool and they have other tools such as a trustcirlce where you can form your own group of people you trust. Pretty Neat and alot less intrusive.