My issue with Naymz is that it seems to be another site like Quechup that sends an invite to every person in your contact list.

Maybe it is just a bad user interface that makes it too easy to send to all, but I get suspicious when I get identical form requests from multiple people who shouldn't be asking me to help build their reputations. (One invite was from someone who used to report to me but has ignored my emails since I left the job. The other was from someone whose name didn't even ring a bell; after searching through old emails I realized I answered a question for her in an online group over a year ago.)

Still, the concept of an online reputation management is a good one, even if I'm skeptical that Naymz is it. I do still think that there is a place and time for being pseudononymous. When I was more active in the discussion forums on Beliefnet, I used a pseudonym there. I've been fairly careful about keeping my religious discussions separate from all my professional work. Maybe that's more of a concern in the US than in Canada. After having a former manager nastily say, "Oh, I know lots of those" after I told her what denomination I belong to, I guard that information more closely.