Nice article. Hopefully many will read it.

"The medium is the meaning we want to and will create" is really a special case of "the message is the meaning we want to and will create".

In cases where "the medium is the message is true" we can say by substituting "the medium is the meaning we want to and will create". All we did is replace to equivalencies. The substitution makes it harder to understand but we have a new rule.

"The medium is the message" works most of the time but it can be darn tricky to tell what the medium is.

Which is the medium? Is it the web page or is it the internet.

If you select "the web page" as an answer you might come to the conclusion that the web page is becoming the meaning we want to and will create.
Sounds like a perfect proof.

If you select "the internet" as an answer you will say things like "the Internet is becoming the meaning we want to and will create.
Not as elegant a proof.

The medium is the message is a powerful aphorism but for it to apply the medium must have core properties.

The medium is the message only because nature follows paths of least resistance. So we must think in terms of paths when we define the medium.

This is not always easy to do.

Here I go thinking like a quantum packet again.

Hope this made you laugh.