Harold, thanks for the post on 3point5.com. I'll have to reach out to Sara too. Community is a huge benefit. A community of brands all in a single destination makes it easy for a retail sales associate to interact with multiple brands, including The North Face, Arc'Tyrex, Marmott, Mountain Hardware, Keen, close to 60 others (http://www.3point5.com/action/manufacturers). Brands benefit because online training is available 24x7, not just when the retail location sees a representative from the brand.