Harold, it's interesting that you bring up Dan Pink. That's who I immediately thought about when I read this post, thinking that his framework of the six essential competencies might be a good one for describing what we need to be doing to be "literate" or at least competitive for most kinds of "knowledge" work.

I hear you on using the label "creative" instead of "knowledge" work, although I personally would prefer to have my work described in terms of being creative. But maybe part of the paradigm shift for people is helping them to recognize that "higher order" work (in Dan Pink's terms) is about being creative--if you aren't adding value through your use of the six essential competencies, then you're in trouble because that's work that will either be done by a computer or done overseas.

In my work with clients I'm continually trying to convey to them the fact that they need to make this critical shift to operating effectively in this creative economy. It can be a hard sell, in part because we've tended to value left-brain, analytical abilities for so long. Interestingly, to me one of the values and attractions of social media is that it so clearly supports the use of right-brain skills. I suspect that the more we use these tools, the more adept we become in those 6 competency areas.