It is interesting that we posted within minutes of each other, and came up with almost the same thing. The only difference I see is that I think the organizational "structures" have changed, but those within the organization (policy makers and middle management especially) have not. Organizations want to have their cake and eat it to. Knowledge=content which is part of the money making center. Therefore, businesses want students to come out of colleges with that "knowledge" rather than having students come out of college able to "create" knowledge (as you mentioned, having a creative workforce at all levels of the organization). The reason is that a creative worker can go to a competitor and create knowledge for profit there.