I love how this article simply states, the way we will learn in the future is not how we’ve learned in the past. It doesn’t mean that all past practices will fade; proven concepts and strategies will always have their place. As learning professionals we need to take a hard look around us. Very little is the same in life as was it was 20 years ago, and yet many are teaching the same way. The amount of information available now is almost inconceivable. Compare this to marketing and it makes a lot of sense. The number of products and services every business wants to sell you is innumerable. Technology has allowed for spam marketing but it has also, for the first time, made advertising customizable to the consumer. It looks like commerce is setting the pace for creating behavioral change and the learning industry is just catching on.