Steve, I wouldn't say that attitudes must change, but that the learning (training & education) profession must confront reality. The free ride for educators may be over. Pete Reilly's recent comment on the state of public education and its similarity to the auto industry sums up the issues:

"Pumping out dis-empowered learners into a world where manufacturing jobs have disappeared, where we are competing with others globally, where the jobs of tomorrow require curious, self-directed, self motivated, collaborative workers, and confident, life-long learners is analogous to pumping out Hummers in a time of great global transformation."