Interesting, Harold, that you used that as an example. I was looking for a tux for my son to rent for his school's military ball. I first tried the numbers the school had sent, but one number was a fax machine and the other was too far away from where we live. I then went to the phone book and tried some of the numbers. A sign of the times I guess, about half were out of order and I got answering machines for the others that were within driving distance. Finally, I googled it and began calling those listed that were closest to our house and on the way to my job. I found a place within the second call.

Interestingly, this is an old established business that has been around since I went to high school (I didn't think of it because it has been so long since I was in high school). I would have thought they would use the yellow pages (they weren't listed in their) but instead they used google.