And yet, just being devil's advocate, there are many "successful" organizations especially in provincial towns where you and I both live. There are many small companies that just want to be big fish in little ponds and the non-technological approach, as they perceive it, makes them more "real". "We speak to our customers face to face; we have e-mail, why do we need more; we have phones if we want an answer we simply make a call."

What do you say to these organizations?