Virginia reminds me that when the Yellow Pages arrived at my door last year, I picked it up and put it in the magazine file where I'd kept the previous year's copy. That was the last time I'd touched the old one: using the Yellow Pages feels like writing on a chalkboard. Not that you can't find something in the Y.P., or help learning happen by writing in chalk...

It's more like the great battle between AT&T and MCI. AT&T, threatened by the infringement on their long-distance monopoly, hired St. Cliff Robertson to remind you that "for over a hundred years, when you reached out, we were there."

MCI's ad responded, "For over a hundred years, when you reached out, you didn't have a choice."