Just to beat the crap out of my own dead horse, it sounds like they were also talking about the issues we discuss about things wirearchical ... structure, identity and power and how these are becoming different from the monolithic models we have used and that have informed us for the past 75 years of the industrial era, and the previous centuries of monarchical rule.

I wonder if there was a similar book to Throwing Sheep 20 or 50 years after the appearance of the Gutenberg press .. my bet is there was probably some equivalent.