Along with my business partners at ITA, I have been an advocate of informal learning because I feel too many resources are put into formal training which is the most costly and not always effective model. When I discuss this informal learning with people in the field, many feel that it could work for experienced and skilled staff but not for new hires. They believe that formal training, quite often as a group in a classroom, is the only option. The New Season's case study is an excellent example to the contrary.