Harold; I agree that there are many instances of problems resulting from measures that are based on little more than common sense or tradition, but it is not helpful to base decisions on gut instincts or politics. I believe the need is to increase people's understanding of good measurement practices and how to develop a deeper understanding of what their measurements really mean. Everyone should know if their measures are valid. In turn, that means being able to say what your measures mean, how they are relevant to practice, and how they are helping to improve practice. It's not just for big wigs either. Front line employees need to understand how to use measurement to guide practice.