"intransigent world views and mental models" need reversals of logic, or as Jacobs says:

"The only way for us to challenge our thinking, and the behavior it gives rise to, is to realize ... that the rules no longer hold and the game has ended. For that to happen, we must experience "reversals of logic" that demonstrate the rules are no longer valid. The resulting cognitive dissonance can't be reduced by any other means than a new paradigm, which comes with a different set of rules."

"Thankfully, neuroscience also teaches us how to create that kind of dissonance. It's through the skillful use of the counterintuitive. Our attempts to change behavior of either individuals or organizations within the objective paradigm will fail because they will fall victim to relationship effects. But if we first use reversals of logic to invalidate the paradigm and change the way people think, we'll be able to get the kind of behavior we need to transform our businesses. Stories are the best way to create and manage this kind of dissonance."

One of our roles, as change agents, would be to point out examples of the old type of thinking not making sense in the organization any more. It took the little boy to be the first to say that the Emperor had no clothes.