Yeah, I get that, but ... it seems to me that

we must experience “reversals of logic” that demonstrate the rules are no longer valid. The resulting cognitive dissonance can’t be reduced by any other means than a new paradigm, which comes with a different set of rules.”

... the "reversals of logic" are and have been apparent, and are happening all around us. Nevertheless ...

I think that the old-and-tired mental models take a long time to die out, unless something dramatic happens. Too much monkey see, monkey do with respect to not wanting to try something different and strange.

But when something dramatic happens ... Charles Handy once said that what's in fashion, what's "hot", drives a lot more real change than most any other method (of creating / facilitating change).

I'm surprised Cisco's story about using social computing in an ubiquitous way, across the company, isn't referred to more widely than it already is / has been.