In reply to Nancy White.

Nancy, your comment had me go back to Franz Johansson's book, The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures.

"There is logic to intersectional ideas, but the logic is not obvious. Obvious logic, for instance, tells us that it makes sense to prepare and budget a detailed plan of execution while pursuing directional ideas. What is not so obvious is that doing so at the Intersection can lead to failure. Obvious logic tells us to develop detailed, clear reward structures while pursuing directional ideas. What is not so obvious is that this will be self-defeating at the Intersection. Seemingly obvious logic tells us that having more resources should reduce the risk of failure at the Intersection. What is not so obvious is that the more resources we have, the more we will use - and thus the risk of failure remains the same. We may also find it strange that we do not have a better chance of achieving groundbreaking innovation by specializing in a field. But if we step into the Intersection, we can go from a mere 2,400 available concept combinations to almost six million - how do you compete with this?" [page 189]