I like the phrase "mass customization." And I like your decision not to put ads on your site. Each to his own, of course, but usually blogs with ads strike me as an online version of a NASCAR jumpsuit: a basic outfit festooned with unrelated, distracting flapdoodle.

As for sites with "click here for this great report," when the report is some randomized third-party digital remainder offered mainly in hopes of grubbing a few cents, it's a lot like inviting people over to your house so when they leave you can search for change under the couch cushions.

...As for 'information wants to be free,' I think Stewart Brand's complete statement is more nuanced and connects well with what you say here:

Information wants to be free. Information also wants to be expensive.Information wants to be free because it has become so cheap to distribute, copy, and recombine---too cheap to meter. It wants to be expensive because it can be immeasurably valuable to the recipient. That tension will not go away. It leads to endless wrenching debate about price, copyright, 'intellectual property', the moral rightness of casual distribution, because each round of new devices makes the tension worse, not better.