In reply to Simon Bostock.

I disagree that we have always worked to train organizations. ISD (the foundation of ADDIE and most corporate training) is based on individual training and many, if not most, courses are about getting individuals up to certain standards. It's not often that we get groups of workers at all levels together for collective training. A group excursion on a ropes course or rafting down a river is the stereotypical team-building activity but real collective learning is not often done in organizations. I'll gladly change my opinion if there's data to the contrary.