Before I post, I'd like to point out that I have also placed this as a comment on the original post. I could write a new version, but in all honesty, we are all talking about the same thing, so I kept it as is.

I understand exactly what you're talking about. We are one of those companies, and I have contacted you and several others about our website and product.

We have the same problem: While we don't specifically brand ourselves as e-learning (you won't find that written on our site), clearly we are a tool that is meant to help.

Yes, behavioral change is the key to success, and online learning is a fairly new and undeveloped field (not for lack of trying).

Unfortunately, I cannot answer your question - it is my exact one. I try so hard not to seem spammy and not to seem like I am sending form letters, but in essence, that's what happens.

I don't know the answer. When I started in community management quite a few years ago, my job was a lot easier. People would answer your emails (or at least at a higher rate than now), and they were less suspicious. As a blogger (not related to online learning in any way), I receive many such emails on a weekly basis, and discard almost all of them.

So here's MY question: How do you want to be approached by someone who has genuine interest in you and YOUR site, and honestly believes their product can help you or your readers? I follow you (and other commentors here) on Twitter and I read your blogs. I have even commented on them more than once (real comments, not "My company solves this problem" type of comments). Yet I get virtually no reply.

How are we supposed to get in touch with people now? How do you find out about new products that can be helpful to you or people you know? Someone needs to try it out so you can hear about it. How can we make that person YOU?

Talia Klein
Director of Community and Social Media, Sparkeo.com