I do use the phrase "formalize" - although I use it to mean getting support in terms of training (how to use social tools and be aware of privacy (PII) info and client info/risk exposure, etc)), a sensible home for the budget to keep the lights on, and some reporting. The money piece is key - some formal piece of the organization has to pay for this (e.g. sharepoint or a Yammer or SocialCast rollout) to have it work in my org - KM, learning and IT have all funded skunk works version - but full enterprise will require "formalizing" - so....what phrase do I use?