In reply to Anne Marie McEwan.

Thanks, Anne Marie. That has been my approach as well - my blog helps drive the consulting business. There is no online revenue for me. But how much of my content is fueling the large aggregators as well as competitors & is this still a good business model?

Seth Godin's advice five years ago, which I've followed, was to be patient, persistent and keep your costs low. I'm starting to wonder about the patient part ;)