Surprisingly often, I’d end up in a coffee shop with ‘my’ contact at a client who’d complain how I was their favourite but that some budget holder had wanted the shinier, ’safer’ option. Often, we’re not selling ‘to’ people but helping our friends/contacts/kindred spirits sell ideas to their bosses

Such an important, and often insidious, point.

Harold, I think you are one of the best thinkers and pragmatic boundary-pushers I know.