Do you measure morale, democracy, or other 'soft' ideals with a random (or selected) sample of answers to a well designed semi-structured (anonymous - pro's and con's here I think) interview? Could you also then crunch all of these qualitative responses into quantitative boxes, so Executive have some metrics in the language they understand, i.e. spreadsheets and charts? Can a dynamic tension between Management and Creativity help progress the negotiated meaning of a matrixed organisation?