Your white paper gets high grades Harold (and contributors). It's a timely piece for me as I'm just taking on some major change efforts withs non profits.

These organizations are looking for me to help staff develop skills in social media. There is an interest from the leaders in shifting the organization but they are not fully sure of why, where and how.

Your paper will help me frame my discussions with staff and management. I especially like the tip of focusing on the macro and leave the micro for staff to figure out...with a bit of pointing in a productive directions.

Thanks,

Brent