As my team attempts to support the enterprise-wide deployment of our internal social enterprise platform from a collaboration standpoint, we are finding that our global salesforce is not finding the VALUE in collaboration (we only use 'social learning' term within our L&D org). They could indeed 'work smarter', but inevitably we go back to the restrictive time of a salesperson in the field. They'll use the platform to find just-in-time content but aren't stepping up to discussions, microblogging, etc. Would love to hear more about enterprise-level adoption struggles and solutions.

And btw, I love that picture. I keep waiting to see the Beatles crossing the other direction :)