In reply to Paul Angileri.

Of course Apple & Google are different companies. Apple is a hardware company and Google is an advertising company.

Here's another perspective on Apple v Google: http://twitter.com/#!/hjarche/status/96721295282147331

I put together links from Twitter each week and sometimes a theme or a question pops out. I'm a big proponent of social learning and the Apple case is a good one for me to consider the question of when to drop social in the workflow. No answers yet.