In reply to Jamie Billingham.

From BetaCodex's draft paper:

The market and its components:
Market
Customers
Owners
Banks
Society
Competitors
Unions
….

Value-creation flows from the inside out.
Market-pull does the steering.
A cell-structure network gains stability and resilience not through hierarchical power relationships, or through “resistance to pressure”, but through the “pull” that comes from the external market, and from the complex human relationships it nourishes internally. Market dynamics do the steering.
Sounds simple? It is.

From value-creating teams to value-creating network.
We call the links between network cells strings.
We call the links of peripheral cells with the market market pull.

Market pull: Only peripheral cells have direct links to the market and can thus deliver value externally.