Hello Harold - As I mentioned in your comment to my sharing of Rawn's post re the "morality" of Social Business, I couldn't agree more that "democracy" in the workplace is not merely a precondition for the success of Social Business (or whatever the hell we end up calling it), but that social tools - by their very nature - tend to push an organization toward a flattening, a democratization of its structure. In my experience at a very stodgy, large and famous aerospace corporation, it was obvious to me that many of those in management, from first-line up to C-level, were scared silly of what moving toward social meant to the highly revered (by them, at least) command-and-control structure. Unfortunately, we needed their support in terms of both money and direction in order to move forward as we envisioned. It was not forthcoming, but I just don't see how they can hold it back. As you point out, it is a significant differentiator; perhaps a disruptor. I certainly hope so.