Read in T+D Mag today that moo.com is seeing a rise in "creative" job titles on business cards in the last year.

Many of those names are just fancy ways to say the same thing as everyone else (and I am as guilty as the next homo-sapiens :-) ...

..but the CCO idea is more than that and I think it will need to become a reality as we truly move towards Enterprise 2.0

Thanks for the read,
@dan_steer