I absolutely agree context is everything but was saddened by your comment about learning design. It is a sad fact that it has become a commodity with little to differentiate it but we shouldn't settle for that. Much learning design doesn't work - it's simply not fit for purpose so as designers it is essential we challenge that norm and ensure that we do provide something that ALWAYS differentiates otherwise we will constantly be faced with the treat of restricted budgets and lack of credibility within organisations so let's step up and ensure design is fit for purpose, is responsive to ever changing business priorities, applies the context and makes the difference required of it by not getting sucked in process but alwasy thinking about the outcome to be achieved.