I can't disagree with the benefits of blogging, whether for reflection or connection, but I would say that you're at or near the peak of blogging success because of its direct impact on your work and your "discovery" by the ITA. I would say that you're setting the standard for others to aspire to; for the insights and quality of content.

As you told me once (actually, more than once), blog for yourself, and take your ideas out for a spin.