The demand for HTML5 development in e-Learning is exploding, while resources were not yet ready / available. Only way was to train them formally to get them up to speed quickly to deliver projects.

Sounds to me like a perfect example of a specific need, anchored in time (now, or sooner ;-) where specific skills & capabilities would be best delivered through formal training workshops / classes. With some sort of qualifying threshold at the end to ensure those who experience the training / learning can deliver on the expectations that are / would be set for their work.