As companies follow the move from monologue to dialogue, marketing becomes a Key Performance Metric at every level. At its best, marketing is effective teaching with measurable results. Marketing and elearning are a natural fit.

As an Elearning Strategist, marketing is core to what I do in running muy own business. I've naturally extended this approach to the content I develop and the advice I bring to my customers. The 'aha moment' is there every time, and the results are fantastic.

The opportunity is huge. Social media brought marketing into everyone's personal life and made it intimate. Elearning has been behind the curve but there are tremendous developments happening right now that will bring elearning up to speed with the social web. Further, in this economy, seeing elearning as a cost center is not sustainable.

Elearning should be seen as the best example of content marketing.

Thanks for spreading the good word.

Guy Greenbaum
@101i