Great post and topic. I'm passionate about the learning campaign - not the event (learning events are great of course if they are actually used the next day or minute at work). I also think about it as 90ten Learning. Looking at 70, 20, 10 principles, it's the 10% that are distinct - that are contrived, the 20 much less so and the 70, really not at all. If we work in the 10 (i.e. most contracts we win are in the 10), my feeling is to exploit the 90. It's the campaigns that win the war, make us all battle hardy and learning ready... Sorry for the rant, but your post is right in line with my own direction, great blog - thanks Harold.