Great post Harold! It reminds me of two experiences. 1) A colleague was redesigning a collaboration space home page. One of the design goals was "make it easier for members to find relevant information." I asked, "Do we know what is relevant to members? Do *they* know what is relevant?" 2) Your post reminded me of this one: http://www.booleanblackbelt.com/2011/12/why-so-many-people-stink-at-searching/#.ULah56z4JW0 "Search engines don’t know what you want – they only know what you typed into or selected from the search interface." Hear hear - up with sense making and critical thinking!