Interesting to see how you and some of the other thought leaders are using art and craft to define a quality of work: Guy Kawasaki coined 'atrisanal publishing' in his book APE - Author, Publisher, entrepreneur and Seth Godin suggesting to create art in his book The Icarus Deception. Here in Switzerland with a long history in developing craftsmanship in apprenticeships, it seems that the (theoretical) academic path is gaining more attention and credit despite a better employability for young talents after finishing a (practical) apprenticeship. Any suggestions as to what stories with your insights might help to influence our policy makers?