In reply to Larry Irons.

There may be potential for the gameful design of work, but the research quoted at the link is all academic, focused on collaboration in an educational setting. We know we can make formal learning activities more engaging through better design. We can also create informal simulations that are game-based. But I don't see how another game layer, on top of the existing game layer called work, can be helpful. As I conclude, there are three main areas where 'gamification' can help, but none of these are in the workflow.