Harold, the pitch about discovering social networks does not change everything is provocative , but it's the starting point to make the changes, if people are aligned and are working with the ones it should work. The same applies to IT systems, it's possible to discover IT system usage and protocol invocation. Companies are becoming complex networked systems and it's necessary to spot these patterns to improve. The same happens with cause and effect analysis on manufacturing, exposing the error does not change nothing, eliminating the cause is the question. That's the reason these social network discovering tolls are so extraordinary to help to make change happen.