Harold,

Excellent information. I watched your presentation. Unfortunately - for those who don't watch it (unless you've written about it elsewhere) - this article doesn't explain the process you went through to develop this model; very fascinating.

We are in the midst of a culture change, and subsequently an organizational shift in the direct of social. While instant messaging is pervasive, the lasting value of the accumulation of data stored (i.e., message boards, forums) remains just out of reach.

I'm deeply involved in this transformation. You mention research that helped you come to the conclusion that is now this model. Is there any specific articles, people, books, etc. that you can point me towards as I conduct similar research?